A Better Picture: Quality In, Risk Out

You can keep the story, tones, and technical info that make an image valuable without gifting your entire personal profile. The trick is knowing which metadata to carry forward and which to wipe before the image leaves your workflow.
Split Metadata into Three Buckets
Keep
Camera exposure data, artistic keywords, broad location (city/country) that give context.
Clean
GPS coordinates, precise timestamps, serial numbers, owner tags, editing app history.
Curate
Captions and descriptions—write them intentionally for the audience receiving the file.
Embed Storytelling Fields the Smart Way
- Use descriptive titles instead of file names like
DSC_4231.jpg. - Fill the Description field with 2–3 sentences capturing the moment and people involved.
- Add keywords for people, events, and themes; they double as excellent search filters later.
- Credit contributors in IPTC Byline fields when collaborating on creative projects.
Run a Final Metadata Quality Check
- Export your images from Lightroom, Capture One, or Photos using the highest quality settings.
- Open the exports in the Photo Metadata Tool to review embedded fields.
- Toggle between the Comprehensive Metadata view and the Risk Banner to understand what you are sharing.
- Edit or remove problematic fields directly inside the modal—no need to jump back to the editor.
- Download the clean copy while preserving the resolution and color profile of the original export.
Why Not Just Screenshot or Re-Export?
Screenshotting destroys dynamic range and color depth. Re-exporting via random apps can compress details. A dedicated metadata scrub keeps the pixels pristine while surgically removing the baggage. Think of it as mastering your audio without re-recording the song.
Deliver the full experience, minus the hidden risks.
Clean your finished images in seconds and give clients or friends exactly what they need—no more, no less.
Clean Finished Photos →Advertisement space
Ready to Protect Your Photo Privacy?
Start removing metadata from your photos with our free, browser-based tool.
